The people's car
Posted by Patrick on Sunday, February 19, 2006The first two cars I owned were white Volkswagen hatchbacks, so I was happy to see the latest VW commercials showing off a white hatchback. It's the new GTI, and while I find a lot of advertising to be lame and ineffective, these commercials are well done. Much liked like this other quality GTI commercial we linked to last year.
Here's my favorite of the series of four:
(Make sure your volume is turned on!)
While I can't condone being mean to your passengers like this guy is, I sympathize his need to enjoy the driving experience. Maybe that's what these ads are all about - selling more of an experience rather than a product.
Too bad the experience is more than 20 thousand dollars, from a company who's reliability has been somewhere between barely acceptable and downright crappy. Volkswagen puts a lot of money into quality ads, and then wires their starters through their CD players.
Labels: Automotive
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